Who We Are

Brand builder

We have built best-selling brands and consumer products from scratch, many of which are now household names or category leaders with omnichannel retail presence.

E-commerce pro

we have first-hand knowledge creating and managing best selling products on e-commerce marketplaces such as Amazon, Lazada, and Shopee. Our founder was a co-founder of one such platform (Lazada).

Supply chain expert

Over a span of 50+ years, we have built and maintained a trusted network of global supply chain partners to serve our best-selling brands. In 2020, we shipped and imported more than 10 million units to America.

Content maker

We are experts at creating high-quality, viral content, which has many times resulted in our products catapulted into best-selling products overnight. We have consistently churned out videos with over a million views

Consumer-driven innovator

We pride ourselves on our history of creating innovative products that solve actual customer pain points.

The Bangkok Brands Group Family

How We Do What We Do

  • Win Thanapisitikul

    Co-founder & CEO
    CEO of Supara Group
    Co-founded Lazada (Thailand) & Pomelo Fashion
    Partner at Taurus Ventures
    >4 years at Goldman Sachs (NY)
    BS in Econometrics and Quantitative Economics from Tufts University

  • George Hartel

    Co-founder & CCO
    >10 years building and leading global consumer brands, including Newell Brands, NaRaYa, SchoolMaskPack, and GQ
    CCO of Supara Group (GQ Thailand - #1 best selling shirts in Thailand)
    CCO of SchoolMaskPack.com -  (#1 selling products on Amazon)
    BSE from Tulane University

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